It’s what makes you unique and gives you advantage : Strategy
Strategy is not aspiration, action, deals, importance, vision, mission, learning, values, change, agility, growth, price, best practices, operations, acquisitions, or structure.
Strategy is what makes you unique, gives you a distinct competitive advantage, provides direction, builds brand reputation, sets the right goals, add superior performance, defines a market position and creates a unique value proposition. In formulating strategy, you have to choose what to do (and what not to do), what customers to serve, and what needs to meet at what price. Strategy often requires a different value chain with reinforcing structure and sustaining systems.
Barriers to strategy include capital markets with the prevailing emphasis on shareholder value, growth goals, development deals, wrong goals, wrong performance metrics, and cost accounting. Develop strategy to establish a unique market position and gain a competitive advantage.
Strategic growth is about becoming more distinctive, expanding geography, hiring the right people, and heading in the right direction.